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Let me back up. After the WOD at Crossfit One, the FitFluential crew said goodbye to our phenomenal athletes and headed back over to Reebok HQ. Throughout the day, we enjoyed various presentations and focus groups that zeroed in on the future of Reebok and it’s goals. We had a group presentation in the morning where Johnice explained how important fitness is to Reebok’s employees. In fact, 700 of their 1000 employees regularly engage in physical activity. How’s that for walking the walk? Reebok honestly wants its employees to live the lifestyle of fitness.
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| Photo courtesy of Courtney |
After a paleo lunch (a la Crossfit!), we split into focus groups based on gender. The gals spent some time with Reebok merchandising manager Meaghan Kennedy, discussing the highs and lows of various products that y’all will be seeing on the shelves over the next few years. We did get a sneak peek at many of these items, but pictures were off limits. After all, you wouldn’t want me to ruin any surprises, right?! I will say that Reebok’s stuff is definitely improving over time and I am psyched to see what else they have coming our way. I was definitely loving some gear from their Crossfit line!
We also spent some time talking running, which may seem bizarre since Reebok is not in the top five of running shoes companies. I was definitely intrigued by the ideas they presented in this category, and I’m curious to see where Reebok takes their running future. Naturally, we couldn’t finish up a chat about running shoes without actually stretching our legs!
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| Bonnie and me. Apparently I’m suffering in silence while Bonnie laughs it up. |
A group of us headed outside for a brief run with Patrick Joyce, a senior manager of running sports marketing and former sponsored runner. We started out with an easy mile warm-up and then followed that up with a mile of Indian sprints. Y’all, it has been YEARS since I’ve done those! In fact, I think the last time was in high school when my dance team got in trouble 🙂 Needless to say, some of the guys in our group (Jeremy Scott, Patrick, AHEM!) were pretty darn speedy and I was definitely huffing and puffing!
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| Total Chaos. Poor Patrick is on the right like, “Guys, please just run this way!” |
We wrapped up the day by doing a little shopping at the employee store within Reebok HQ. Reebok was kind enough to supply us each with a gift card in addition to the apparel they had generously given us in the morning. I’m sure you’re dying to see what I got, right?!
The details:
- Crossfit Warm-Up Half Zip
- Crossfit Cold Tights (Sample product, not for sale. For a similar tight, check out their Compression Tights)
- Crossfit Racer Long Bra Top
- Crossfit Performance Tank
- Bahlam Printed Long Bra Top
- Crossfit Chase Capri (Not pictured; I was wearing them!)
As I’m sure you could have guessed, I had to get the neon pink Nano 2.0 Crossfit shoes! They are Reebok’s best-selling shoe and over 90% of the athletes at the Crossfit Games wore them. So…. I’m thinking maybe they’ll make me as cool as Julie Foucher?
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At the end of the day, I think I was most impressed with Reebok’s genuine interest in our opinions regarding their future merchandise. Johnice mentioned that Reebok was the THE company for fitness apparel in the 80s; so much so that they used to own aerobics instructors! However, their public image definitely dropped off in the 90s and they are just now springing back. I love that they acknowledge and realize that it is consumers like you and me who will be shaping the future designs of Reebok gear.