The Virality of Women Empowerment


Never in a million years did I think last Wednesday’s post would go viral! But sure enough, thousands of people weighed in across multiple platforms, discussing why sex sells. MtnBabes received so many complaints that they were forced to remind FB followers that they were not affiliated with the video. And GrindTV even acknowledged that there were “a lot of opinions” on the topic. I saw my post quoted and shared via dozens of publications, my host threatened to shut my site down due to excessive traffic, and I even gained a few new freelance gigs as a result.

Guess it pays to have an opinion, huh?!


I have an opinion…or 5 million

But here’s the thing: I honestly care about the topic and I guess my passion shone through my writing. Too often, women sell themselves short by putting themselves out there with their bodies rather than their talents. Amanda Batty, mountain biker extraordinaire, and I found ourselves in an in-depth Twitter discussion on the topic. {Well, as thorough as you can be via multiple 140-character tweets!} In the end, we both arrived at one glaring conclusion:

Stop bitching and do something. Find those awesome women who are already out there and highlight their achievements.

In my head, that sounded much more dramatic than it feels as I type the words. It seems so simple, doesn’t it? Why don’t we do this already? Why does cleavage still sell more than any achievement? The fact is this: until society puts as much energy into female accomplishments as it does into the eye-catching sexual phrases used to front-load said accomplishments, we won’t get anywhere. And y’all, there are some women slaying it out there!

So what am I going to do?

photo (12)

Wave my arms around in the air….just kidding!

I’m fortunate enough to come across insanely talented woman all the time, and some of them are doing stuff that blows my mind. Base jumping. First ascents or descents. Crazy slacklining. The list continues forever! I’d like to do my part in showcasing what they are achieving with their ability and determination, not with their boobs or their butts. These women may be famous or they may be a next door neighbor. It truly doesn’t matter – I just want to showcase all these badass ladies!


One of my fave outdoor women: Amy Jurries

Know someone that fits the bill? Or maybe YOU should be featured?! Shoot me an email at and we’ll talk it out!



  • Reply RFC at

    Love it. Proud of you for speaking up!

    • Reply heather at

      Thanks Heather!

  • Reply Alysia @ Slim Sanity at

    I love this message! Heading over to read your post about why sex sells now.

    • Reply heather at

      Curious to hear your thoughts!

  • Reply Johnie Gall at

    Good on you Heather! That was my philosophy behind “Girls Gone Wild” on my own blog…take back that gross title and make it something rad! Looking forward to reading your interviews!

    • Reply heather at

      Thanks Johnie!!

  • Reply Beth at

    So, this isn’t outdoors sport related but more traditional sport focused. But this post got me thinking about it. I’m sorry if this comes off as a tangent but still, twice a week, I watch high school girls totter around school in 3″ heels to match their dresses that are probably several inches too short and definitely too tight for school. Why? It’s game day and their coach asked them to dress up. Their male counterparts are wearing button down shirts, ties, slacks, and dress shoes and are presenting themselves in exactly the professional manner their coach was looking for. The girls, more often than not, look like they’re about to go clubbing.

    There’s a school culture piece but I can’t help but feel that the emphasis has been put on not their athletic achievements or on their well rounded student athlete status but rather on how ornamental they are. I love wearing a fun set of heels but this isn’t the time or the place. I’m still trying to feel out how the school culture a little more before I sit down and talk with the women’s coaches. I just feel like there’s such a huge opportunity for learning that is missed here.

    • Reply heather at

      You know, a similar topic came up yesterday when I was talking to a friend about this whole thing. I don’t know if it’s sports focused rather than a reflection on all of the girls in school in general. I’m sure they probably feel like they are “dressing up” and doing it in a classy manner. It would be fantastic to figure out how to educate young girls too!

      • Reply Kelly at

        I think part of the reason is that when men dress up it’s easy, get a suit. For women & young ladies it is hard a lot of wo,ems suits are cheaply made and don’t look great (even with tailoring) as a 30 year old woman I still struggle with this, and I can see how high schoolers emulating grown women might seem like a good idea but the heals and dresses might not be the best look. This is so tough!

  • Reply Lynn at

    This is such a good idea! It’s also something I am passionate about, but it mostly results in me angrily forwarding articles to my boyfriend. Way to do something about it with your awesome platform.

    • Reply heather at

      Ha, I definitely do the “angrily forwarding” thing too 🙂 I’ve received a positive response thus far so I’m optimistic!

  • Reply Kelly at

    This is a great idea, I can’t think of anyone (yet) but I can’t wait to read who you write about!

    • Reply heather at

      If you do think of someone let me know. This won’t happen overnight so there is still time!

  • Reply Laraine Wyn-Jones at

    This is very cool. I read your blog last week and then grinned each time it popped up on my Facebook page or Twitter feed via another website. Can’t wait to see who you’ll be writing about!

    • Reply heather at

      We’re hoping to do a lot more than writing….fingers crossed I can make this happen!

  • Reply Chris at

    I love the concept and appreciate your approach. Maybe I’m an optimist but I don’t think it takes people very long to learn that there is very little value in videos where the main story is, “It’s hard to argue that sex sells.” (Though there are some cinematography tips I took away from the vid). I think it’s important to draw attention to the many women/men who succeed despite facing great challenges. There are plenty of people doing amazing things. I’m digging this concept of calling attention where attention is due. Way to go Heather!

    • Reply heather at

      I figure that if we all try to do our small part in focusing on the awesomeness rather than bitching, change has to happen, right?! Thanks for the support, Chris!

  • Reply Kayla @ kpLOVINGit at

    Oh shoot. My butt was all I had going for me. (haha)

    • Reply heather at

      Oh, you shush 🙂

  • Reply Carla at


    • Reply heather at

      Thanks Carla!

  • Reply Heidi @BananaBuzzbomb at

    Proud of you for not only taking a stand but doing something about it. Love this and love you! Good things to come!

    • Reply heather at

      Here’s to hoping!!

  • Reply Sandi at

    Thanks for your help leading the way to make a positive change in women’s sports! I think you’ve also given your readers the opportunity to make a change in women’s sports just by having a blog like yours to read. It shows that women and men want to support women and their athletic achievements. Hopefully that will continue to spread. Thank you! 🙂

    • Reply heather at

      Thanks for the sweet comment, Sandi. I appreciate it!

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